"Trainers Demand a Cut of Racing's Cash Bonanza—No Free Soundbites Without a Six-Figure Fee"
As bookmakers and racecourses rake in millions, trainers and owners ask: where's our share of the spoils? The horses can’t do all the talking.
HORSE RACINGSPORT
Ed Grimshaw
1/27/20254 min read


British horseracing—the grand spectacle where the animals do the running, the trainers do the worrying, the owners do the paying, and the racecourses and bookmakers laugh all the way to the bank. Now, amid the gentle clatter of hoofbeats and tweed-clad grumbling, the trainers have decided they’ve had enough. No more free post-race soundbites, no more on-camera clichés about “good ground” and “lovely temperament” unless their latest demand—a tidy six-figure annual fee for interviews—is met.
This, of course, is the work of the Professional Racing Association (PRA), a pressure group led by Peter Savill, a man who seems to have never met a conflict he didn’t want to monetise. The PRA claims trainers deserve a slice of media rights revenues, and, well, they’ve got a point. After all, the real takeout merchants in racing are the bookmakers and the racecourses. These are the corporate fat cats quietly hoovering up millions from media deals and betting turnover while everyone else in the sport is left fighting over the scraps like pigeons in Trafalgar Square.
But this isn’t just about trainers. What about the owners, the saintly souls who keep the whole show on the road? These are the people pouring their life savings into the sport for the slim chance of glory and, more likely, a certificate of participation. Without them, there are no horses to train, no races to run, and no product for the racecourses to flog.
Racecourses: Big Fields, Bigger Wallets
Here’s the thing: the racecourses like to position themselves as the beating heart of British racing. They’re the gleaming stages where dreams are realised, fortunes are won, and overpriced burgers are grudgingly purchased. But peel away the marketing guff, and it’s painfully clear that without the horses, trainers, and owners, they’re just a collection of empty fields and unused grandstands.
Yet it’s the racecourses that have struck gold with lucrative media rights deals. These deals, often shrouded in more secrecy than a royal scandal, funnel millions into racecourse coffers thanks to partnerships with betting firms. The public might think all this money trickles down to those doing the hard work, but the truth is more akin to a leaky tap than a flowing fountain.
The trainers, meanwhile, are left to grapple with rising costs while earning pennies for their trouble. Even when their horses win, the prize money is often laughably small. It’s no wonder they’re asking for a sliver of the media rights pie—after all, without them, there’d be no one to give ITV Racing those wonderfully awkward interviews where trainers manage to sound both elated and slightly uncomfortable at the same time.
Owners: Racing’s Unsung Heroes (and Financial Losers)
And then we come to the owners, the unsung heroes of British racing—or perhaps the mugs, depending on your perspective. These are the people paying the training fees, the entry costs, and the vet bills, all for the privilege of watching their horse canter home in fifth place at Plumpton on a Tuesday afternoon. The return on investment? Let’s just say it makes crypto trading look like a sound financial decision.
An average owner spends tens of thousands annually just to keep their horse in training. Meanwhile, the prize money for winning a low-grade race might be enough to buy a second-hand horsebox, but barely enough to cover a month’s worth of oats. And if their horse doesn’t win? Well, the owner still pays for everything—because owning a racehorse is less a business decision and more a passion project.
Yet, despite their pivotal role in the sport, owners get little recognition and even less financial reward. Without them, there would quite literally be no horses. The trainers would be left pacing empty yards, the jockeys twiddling their thumbs, and the racecourses would have to repurpose themselves as garden centres.
The Bookmakers: Racing’s Real Big Winners
And then there are the bookmakers, the ultimate beneficiaries of British racing. For them, the sport is less a pastime and more a money-printing machine. Every bet placed feeds the endless churn of betting turnover, creating vast profits that would make a hedge fund manager blush.
Sure, they contribute to racing via the levy—a system that takes a small percentage of their profits and redistributes it to the sport—but let’s not pretend it’s an act of charity. It’s the betting industry equivalent of leaving a 5p tip after a three-course meal.
The bookmakers also rely on live racing coverage to fuel their businesses. Without it, the entire concept of betting in running would collapse faster than a novice hurdler at the first fence. And yet, like the racecourses, they give very little back to the people who actually make the sport happen.
So, What’s the Solution?
It’s easy to see why the trainers are making noise. They want a fairer deal, and who can blame them? But the question is whether boycotting interviews is the right way to go about it. It’s a bold move, certainly, but it risks alienating fans, broadcasters, and even fellow trainers. Not to mention that, as a bargaining chip, it’s not exactly the ace of spades. The public might enjoy hearing from trainers, but if they go silent, it’s unlikely to send shockwaves through the industry.
If the PRA really wants to address racing’s inequities, it might be better to focus on the bigger picture. That means demanding more transparency from racecourses, pushing for a fairer share of media rights revenue, and lobbying for an overhaul of the prize money system. Because while the trainers deserve their slice of the pie, the owners—the ones who foot the bill for everything—deserve it even more.
Final Thoughts: The People vs the Payouts
British racing is a sport with immense charm, rich tradition, and the occasional whiff of scandal. But it’s also a sport that’s increasingly being stretched to breaking point by financial inequality. The racecourses and bookmakers might have the biggest wallets, but they’d do well to remember that without the trainers, owners, and horses, they have no product to sell.
Perhaps the trainers’ demands for interview fees are a little ambitious, but the sentiment behind them is spot on. The wealth in racing needs to be shared more fairly, or else the sport risks driving away the very people who keep it alive.
And if the racecourses won’t listen? Well, perhaps it’s time for the trainers and owners to play hardball. After all, without their horses, the racecourses will be left with nothing but empty fields and an overpriced burger van.