Racings Petition: A Masterclass in Missed Opportunities
The petition’s failure to engage punters was rooted in its design. It avoided criticising bookmakers—the central players in the affordability checks saga—choosing instead to frame the issue in vague, non-threatening terms.
Ed Grimshaw
11/26/20244 min read
While a petition for a General Election has surged past two million signatures, Nevin Truesdale’s much-heralded petition about affordability checks limped to just 103,000. The difference? One highlights public frustration with governance; the other showcases a widespread apathy towards a sport that increasingly feels like it’s run in favour of bookmakers, not punters or owners. Both, however, share one dismal similarity—they’ll achieve absolutely nothing.
Even the parliamentary debate spurred by the affordability checks petition felt like a token gesture—a chance for MPs to feign interest in an issue without committing to any real action. And when it came to Stuart Andrew, then Gambling Minister, his performance was as predictable as it was useless: a meaningless summary of the debate, followed by absolutely nothing. Andrew, true to form, did what he does best—feck all—leaving punters, owners, and racing’s leadership no closer to meaningful change.
A Petition Doomed by Design
The petition’s failure to engage punters was rooted in its design. It avoided criticising bookmakers—the central players in the affordability checks saga—choosing instead to frame the issue in vague, non-threatening terms.
Apathy in Numbers: 103,000 signatures out of millions of annual racing bettors wasn’t just underwhelming; it was a glaring rejection of a petition that many saw as “bookmaker-friendly.”
The Contrast with General Election Petition: The public rallied behind the election petition, knowing it might achieve nothing but at least carried the weight of genuine frustration. By comparison, Truesdale’s effort felt more like a polite letter to Santa, asking for change without upsetting anyone.
Why It Fell Flat: Punters, fed up with restrictive practices and racing’s declining appeal, saw through the petition’s lack of teeth. It failed to reflect their grievances or challenge the bookmaker-driven policies undermining the sport.
Bookmakers: The Untouchable Power
The refusal to call out bookmakers was the petition’s fatal flaw. These are the very companies that have weaponised affordability checks to filter out “unprofitable” bettors, driving away responsible punters while continuing to profit from those most at risk.
Checks on Their Terms: Long before government regulation, bookmakers introduced their own affordability checks, not to protect bettors but to minimise payouts to winning punters.
The Real Impact: Reduced turnover from these checks doesn’t just hurt bookmakers’ margins—it slashes the levy income that racing relies on to fund prize money and keep the sport alive.
Unchallenged Dominance: By avoiding criticism of bookmakers, the petition let them off the hook, ensuring they could continue treating punters with contempt while racing’s leadership remained silent.
A Token Debate, A Pointless Minister
The parliamentary debate triggered by the petition was a textbook exercise in political box-ticking. MPs stood up, voiced polite concerns, and nodded solemnly at all the right moments, but there was no sense of urgency or commitment.
The Illusion of Listening: The debate felt like a staged performance, designed to create the illusion that the government was taking the issue seriously.
Stuart Andrew’s “Contribution”: Andrew, as Gambling Minister, capped off proceedings with a bland summary that avoided any meaningful promises or timelines. His contribution was less a response and more an attempt to run down the clock.
And Then? Nothing. True to form, Andrew disappeared back into the ether, leaving punters and racing stakeholders to deal with the fallout of affordability checks and declining turnover.
Punters and Owners: Ignored by Leadership
The petition’s failure reflects a deeper problem within racing: its leadership seems more interested in maintaining good relations with bookmakers than in advocating for the people who actually sustain the sport.
Punters Pushed Away: Affordability checks, low betting limits, and intrusive personal disclosures have alienated the very audience racing needs to survive.
Owners Taken for Granted: Owners, who bankroll the sport through training fees and investment, have seen their efforts undermined by declining prize money and a lack of meaningful support from racing’s leaders.
Racing Media’s Complicity: The racing media eagerly backed the petition—not because it was bold, but because it carefully avoided criticising bookmakers, whose advertising revenue keeps their lights on.
What Racing Needs
Petitions are fine for raising awareness, but racing needs more than a vague call to arms. It needs leadership willing to confront the hard truths about the industry’s challenges.
Call Out Bookmakers Directly: Demand transparency in their practices and outlaw policies that restrict or penalise winning bettors.
Modernise the Levy: Advocate for a fairer system that reflects bookmakers’ reliance on racing including funnelling them towards casino products, while protecting the sport’s long-term viability.
Engage Punters and Owners: Build trust with the people who sustain the sport by addressing their concerns and providing tangible benefits. Do their represenatives really serve their best interests?
Unify the Industry: Racing’s leaders must bring all stakeholders—punters, owners, trainers, and bookmakers—to the table to create a sustainable future.
Conclusion: A Leadership in Crisis
Nevin Truesdale’s petition wasn’t just a missed opportunity; it was emblematic of a leadership that prioritises corporate relationships over the sport’s core stakeholders.
Bookmakers Unchecked: By avoiding confrontation, racing’s leaders have allowed bookmakers to dominate the narrative, shaping policies that benefit their bottom line while damaging the sport.
Punters and Owners Disillusioned: Without meaningful engagement or advocacy, racing risks alienating the very people it depends on to survive.
A Pointless Debate: The parliamentary discussion only added insult to injury, with Stuart Andrew’s hollow platitudes serving as a final reminder of how little the government—and racing’s leadership—are willing to do.
Racing doesn’t need more weak petitions or token debates. It needs bold, decisive action. Until that happens, the sport will continue to decline—while punters, owners, and even MPs are left wondering why racing’s leaders seem so determined to ignore the obvious.
And as for Truesdale, one can only hope he isn’t handed the BHA CEO role. His tenure would likely bring more of the same: meaningless token gestures, corporate platitudes, and a complete lack of the decisive leadership racing so desperately needs. The sport can’t afford another figurehead—it needs a disruptor. Without that, racing’s future looks bleak.