“Satire so sharp, it cuts deeper than the truth.”
Racing’s Best customer isn’t a Punter. It’s a Roulette Machine!
The BHA warned thousands of shops could close. Within hours, the people betting their own money said otherwise.
HORSE RACINGBUSINESSPOLITICS
Ed Grimshaw
10/28/20268 min read


Newspapers write the obituaries of the famous long before they are needed. The drafts sit in a drawer and are revised every few years, so that a life of ninety years can be filed in the time it takes to boil a kettle. British racing has adopted the system, with one refinement: it keeps its own.
At about four minutes to one on Wednesday, John Healey told the Commons he was raising machine games duty on higher-stakes gaming machines from 20 to 25 per cent, "protecting pubs and seaside arcades". By 13:01 the Racing Post was reporting the British Horseracing Authority's warning of "significant damage", and the full statement, which put racing's loss at £57m a year, called the rise potentially "devastating for the future of our sport".
It opened by acknowledging that the government had rejected the worst case, then described the consequences of the better one in language normally kept for the worst. That is brisk work for a figure that needs a model, but the model, the statement explained, had been shared with the Treasury before the Budget, and The Times had reported the 25 per cent rate a week earlier. Everyone had seven days to rehearse their astonishment.
I picture a template with three blanks, for the rate, the loss and the adjective, of which only the adjective was ever in doubt.
The stock market read the same paragraph differently. Shares in Entain, owner of Ladbrokes and Coral, were up more than 6.5 per cent on the day at 482.5p; Evoke, which owns William Hill, rose around 4 per cent, and Rank, the casino group, more than 10 per cent during trading. The stock market is the one forum in which people lose money for being wrong, which is why it is worth listening to when it laughs. What it heard on Wednesday was a 40 per cent rate that never arrived.
The photograph on the desk
Give the bookmakers their due: this was a superb campaign. The chief executives of Entain, Flutter UK and Ireland, bet365, Bally's, Evoke and Betfred signed a joint letter to the Chancellor, and the Betting and Gaming Council launched Back Our Betting Shops on the strength of EY modelling which found that a 40 per cent rate could close up to 1,470 shops, cost up to 15,900 jobs, take at least £40m from racing and leave the Treasury up to £124m worse off.
That last finding is unusual for a tax rise, and the report has not been published. The Treasury, which has published its costing, expects the 25 per cent rate, together with a change in who pays duty on supplier-owned machines, to raise £135m in its first year and £150m in its second. Both cannot be right, and only one can be read.
When Andy Burnham, the Prime Minister, listed betting shops alongside vape shops and "rogue businesses" as the things hollowing out the high street, and proposed letting councils refuse new ones, the BGC commissioned Opinium to poll his own constituency. Fifty-four per cent of Makerfield residents said betting shops contribute to local community life, and the industry's letter duly informed the Chancellor that half of Makerfield's venues would close at 40 per cent. This is lobbying by postcode, and nobody in Downing Street could pretend not to know the address.
At the front of every document stood British racing. Racing is to the bookmakers' lobbying what the family photograph is to a pay negotiation: placed on the desk when the boss walks in, and returned to the drawer when he leaves.
This year the drawer is the sponsorship budget. Data reviewed by the Racing Post show bookmaker sponsorship of British races fell 17 per cent in the first nine months of 2026, after last year's tax rises, and one operator cut its race sponsorships by 77 per cent. The photograph is shown to the Treasury; the money is taken from the racecourse.
Keeneland, levy-free
On Friday and Saturday the Breeders' Cup will be run at Keeneland, the meeting European trainers have been crossing the Atlantic to raid since the 1980s, and British punters will bet on it in British shops and on British apps, with British form guides spread across British kitchen tables, and not a penny of levy from any of it will reach British racing.
In March the government declined to extend the levy to bets on overseas racing. The BGC welcomed the "stability", while the BHA complained that British racing was now funding its international rivals. In America the meeting will be shown on FanDuel TV, part of the Flutter group, which also owns Paddy Power and Sky Bet. It is a beautifully joined-up business, and racing is the part that isn't joined up.
So the line has been drawn, and racing did not draw it. A punter's tenner on a dirt race in Lexington is none of British racing's business; the same tenner fed into a roulette game in Makerfield is entirely British racing's business, and a reason not to tax it. Racing is a stakeholder whenever its presence lowers a bookmaker's tax bill, and a bystander whenever it might raise one.
The trick has worked before. At last year's Budget, racing's own Axe the Racing Tax campaign won bets on British racing an exemption from the new 25 per cent rate on online betting, which arrives next April, even though the Department for Culture, Media and Sport had warned the Treasury that unless the carve-out came with a higher levy, racing "would be unlikely to feel any benefit". Four months later the government declined to raise the levy. Racing carried the placards; the bookmakers kept the ten percentage points.
The Chancellor's pint
Healey closed by promising that gaming machines and vape shops would help fund "our pubs, our shops and our cafes". This is a man who was once Labour's pubs minister, and who as a backbencher posted a plea for lower beer duty into a barrel made by Theakston's.
On Wednesday he finally got his pint. Seventy thousand businesses taken out of business rates, a higher relief threshold for small hospitality firms, £10m of duty relief for small brewers: the round was bought and put on the bookmakers' tab. Then he added 2p to the duty on every pint, taking it from 50p to 52p.
The pub's own fruit machine was spared, because the new rate catches only machines with a maximum stake above £1 or a top prize above £100. In a pub, a gaming machine is heritage. In a betting shop, a hungrier one is harm.
In fairness to the Treasury, it argues that higher-stakes machines are the products most associated with harm, and the Social Market Foundation, which had pressed for a far higher rate, welcomed the rise on exactly that ground. Dan Skelton called gambling "a bit of an easy target", which is true, and is also the definition of a tax base.
Thirty pounds a day
For bookmaking the damage is real. This is the second Budget in a row to raise gambling taxes: online casino duty nearly doubled to 40 per cent in April, online betting duty rises to 25 per cent next April, and the machine rise lands in the same month. Flutter has blamed last year's increases for up to 1,400 job losses in Britain and Ireland.
Strip out the adjectives and the sums look like this. Entain says the rise will add about £25m a year to the cost of its retail estate, which runs to roughly 2,300 Ladbrokes and Coral shops: about £10,900 of extra duty per shop a year, some £210 a week, or £30 a day. In a shop staffed by one person, £30 a day is nearly two and a half hours of that person's time at the minimum wage. It is a real cost, and it is not the end of British racing.
Run the same figure backwards and it becomes more interesting. If five points of duty cost Entain £25m, its machines are netting about £500m a year after prizes, roughly £217,000 a shop, while Entain told the Prime Minister in September that its estate contributes around £50m a year to racing, about £21,700 a shop.
On the company's own numbers, then, the machines in a typical Ladbrokes or Coral shop take about ten times what the shop pays racing. Racing has been cast as the reason the shop exists. It is closer to a tenth of it.
Now set racing's forecast beside the bookmakers'. EY, working for the industry, put racing's loss from a 40 per cent rate at £40m or more; the BHA's figure for 25 per cent, which reports attribute to Regulus Partners, is £57m, about half of the £115m or so that racing, on the BHA's own account, receives through shops. Racing, which will not pay a penny of the duty, is more frightened of it than the people who will.
Regulus's estimate for 40 per cent was £92m, so on its curve the first five points do 62 per cent of the damage. That may be right, since marginal shops fall first, but it is a claim that deserves its working.
The £350m, incidentally, is the number the BGC has quoted for years as its members' annual contribution to racing, and it now appears in the BHA's statement as racing's own income from betting. The bookmakers no longer need to write racing's lines. Racing has learned them.
One customer, one door
The question beneath this Budget is not what rate a slot machine should pay. It is why a horse race should need one.
None of this makes racing's anxiety foolish. On Regulus's estimates each closure costs the sport around £6,000 in levy and roughly three times that in media rights, and the 600 or so shops closed or closing since last year's Budget have cost it about £17m a year. The punters in those shops are among the most loyal racing has, so defending them is rational; it is the rationality of a supplier with one customer.
In France the pool-betting operator, the PMU, belongs to the racing societies, and in Hong Kong the Jockey Club runs the betting. In Britain the government sold the Tote to Betfred in 2011, and the sport's betting income now arrives almost entirely through intermediaries that set the margins, own the customer, decide the sponsorship and keep the data.
The Levy Board's chief executive has said the board is "not privy to the commercial information around individual bookmakers' businesses". A sport that cannot see its own sales figures is a supplier awaiting a remittance, whatever the press releases call it.
The dependency feeds itself. Each tax on bookmakers is resisted in racing's name, each successful resistance keeps racing tied to the shop, and each year of dependence makes racing's voice more useful in the next campaign. The leverage point in this system is the route by which a punter's money reaches the sport; the rate of machine duty is a detail.
Racing has tried to widen that route, to be fair. About a decade ago its Authorised Betting Partner scheme asked bookmakers to pay more on their online racing business in return for sponsorship and access, and the big retail firms declined to join. It is hard to build a new road when the old one was auctioned and the new one needs planning consent from the people it would bypass.
Racing defends the betting shop the way a man defends the pub where he met his wife: the sentiment is genuine, and the economics belong to the brewery. Organisations, like people, persuade themselves first, and racing has told itself for six decades that the bookmaker is its partner, so often and with such feeling that it now does the partner's lobbying for nothing.
What should happen now
The BGC should publish the EY report, because a claim that a tax rise would cost the Treasury money deserves to be read before it is believed. The BHA should publish the model behind its £57m, including how many shops it expects to close and why the first five points do most of the harm.
The Treasury should publish the closure assumptions behind its £135m: if it expects few closures, racing's figure is wrong, and if it expects many, its own is.
And British racing should name a year by which a stated share of its betting income will arrive through routes it owns or controls, whether pools, its own digital products, data deals or overseas partnerships. A sport with one route to market will be held up as a shield every autumn.
Fred Done, the founder of Betfred, warned before the Budget that another round of tax rises would leave no betting shops on the high street by 2030. The round has arrived, so the forecast is live. I would take the bet, though win or lose it would pay racing nothing.
Healey has his pint. The bookmakers have their 25 per cent. Racing's obituary goes back in the drawer, next to the family photograph.